Falls Communications - "We Work Backwards" (1:07)

Marketing agency Falls Communications wanted a cinematic commercial to showcase their personal approach to commercial marketing. We designed the commercial spot to focus on people. I chose to shoot anamorphic for the cinematic aesthetic and to create a shallow depth of field to highlight each individual in the commercial.

My lighting approach is to enhance the natural light to emphasize the story.

The 40mm Atlas is one of my favorite lenses.

Location sound master Nathan McLaughlin prepares his mic