Kevin Kelley Political Campaign - "Lights Go On" (1:00)
Political advertisements tend to all look similar. But we wanted this Cleveland candidate to stand out among the others. Most political commercials are bright with minimal contrast, so I chose to set this candidate apart with cinematic and unique cinematography. Embracing the grit of real locations in Cleveland, I augmented the natural light to highlight the people of Cleveland. This brought a realism and moody aesthetic to the cinematography in the political advertising campaign.
Shooting with my Atlas anamorphic lenses enhanced the unique visual aesthetic with a wide aspect ratio, cinematic falloff and anamorphic flares. The bold, cinematic look for this political advertising campaign received cinematography awards in the AVA Digital Awards and Telly Awards.